A naturalistic business model?

by | Nov 9, 2014

A paragraph from our autumn newsletter:

“Implementations will be fourteen years old next year. No signs yet of a turbulent adolescence. In fact, from our experience so far, we wonder if we can propose a new business model. Viktor Schauberger’s daughter-in-law, Frau Ingeborg Schauberger, has a favourite saying: a good thing looks after itself. Our focus has been to make sure the business stays good so that it can look after itself (and us in the process). Then we can all feel clear in what we do. After all, the different elements of the natural world are mutually supportive, so why not copy the system that sustains us all?”

More thoughts on this theme:

1. Money. The purpose of a business is to make money, right? Well, sort of. In the naturalistic model, money is necessary but not sufficient. The fact that it turns a profit is an indicator that the business is alive, but no more. If that was all there was to it, I’d find it hard to get out of bed in the morning. It’s the japanese knotweed business model – rampant smothering growth without thought for the effects on anyone else. We prefer the oak tree model- a rich, steadily growing  ecosystem bringing enhancement to all.

2. Sales. I had a jaundiced view of sales before launching Implementations. I saw salespeople as crooks, out to get the best deal they can. Maybe some are, but there are others, the ones who stay. I now think a good sale is an honourable exchange, in which both parties feel they have done well.The oak tree shelters the squirrels, who plant the acorns and then forget some of them … and everyone can thrive.

The tools are hand-made of expensive materials, so they are not cheap. We price them to be as affordable as possible. This means that you will not see them in many shops, because we cannot offer enough discount for the shops to justify the shelf space. On the other hand, our resellers are people who have a value for the tools and what they represent, and who can talk from experience of using them.

3. Marketing. I regularly receive emails from people offering ways to ‘drive more business to your site’. I do not want to drive visitors to our site like a herd of sheep. Nature works by invitation, not imposition. (That was a major insight for Viktor Schauberger. More about him on the ‘concept’ page of our site.) I want to invite interested adults to engage with us.

So on our website it is not assumed that you will want to receive our email newsletter. If you want it, the invitation is there.

There is much more that could be said on this – about employment, for example. And probably others have said it before me, so I might be reinventing the wheel. But this is how I like to think about a business.